Which of these is the best?

This is a question that businesses often ask themselves, but there are many different ways to answer it.

One way to answer this question is by utilizing business analytics. It will allow you to learn which one of the following metrics your company should focus on:

Web traffic,

Conversion rates, or

Website revenue.

Once you know what metric(s) would be most beneficial for your company, then you can start working towards improving it!

Keywords: business analytics, which of these, web traffic, conversion rates, website revenue

What is business analytics?

analytics, charts, business @ Pixabay

Business analytics is the process of collecting and analyzing data about your company’s performance. It can help you to understand how well a campaign was performing or what marketing strategies are working best for your organization.

Businesses should have an awareness when it comes to their online presence because this will be where most customers look before they make a purchase decision.

The three metrics that businesses may want to focus on when thinking about improving services are

Webpage views (web traffic),

Conversion rates; and

Gross pageviews per visit/returning visitor ratio (website revenue).

These numbers allow an organization the opportunity to know how its products stand next against competitor’s offerings.


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