GIFs are all the rage lately. They have been used for years on social media sites like Tumblr, but more recently they’ve become a staple in marketing strategies for brands. But why?

infographic, web safe, venn @ Pixabay

What is it about GIFs that has made them so popular with business owners and marketers?

In this blog post, we will discuss how you can use GIFs to generate increased engagement on your social media channels. Section One: What are GIFs? GIF stands for Graphic Interchange Format. This term was developed by CompuServe in 1987, and it has been used ever since to describe a type of animation on the internet that relies on image files instead of video clips.

A GIF can be no more than 256 colors or have a resolution lower than 320×240 pixels, which means they’re not true graphics with lots of detail but rather simple animated images. They often loop continuously like an infinite gif (hence their name). These limitations make them easier to create browser-based animations without needing expensive software programs such as Adobe Photoshop.

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